5 Tips for Maximizing LinkedIn for Your Business
While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function. The social network, which reports more than 259 million members in more than...
View Article10 Content Writing Mistakes Startup Entrepreneurs Make
You’ve worked hard to turn your dream of starting a business into a reality. Now it’s time to share the awesomeness with the world. Any marketing expert will tell you content writing is key to getting...
View ArticleIs It Time for Your Business to Bail from Facebook?
I almost found myself starting this article with the phrase, “Poor Facebook.” I quickly realized that those two words should never be used in conjunction with one another, considering its $160-plus...
View ArticleTrademarks 101: Your 10 Biggest Questions, Answered
For a startup, intellectual property is often the most valuable asset. Yet, IP isn’t just about patents and inventions. It can also include your brand assets — everything from the company name to the...
View ArticleFederal government awards $340M in grants for conservation projects nationwide
Projects designed to cut down on fertilizer runoff, expand bird nesting areas and restore native grasslands are among those selected for funding under a new initiative that encourages conservation...
View ArticleFive Fatal Content Marketing Mistakes
We all dream of creating that one piece of content that goes viral with shares, comments, likes and reposts. But truthfully, not every piece we publish always turns out to be a huge success — it just...
View ArticleClickbait! Brands! Viral marketing! How SXSW became the Internet IRL
AUSTIN, Texas — There was an anti-AI protest here at South by Southwest on Sunday. Perhaps you heard about it on NPR or saw it on the BBC or read about it in USA Today. Groups of students gathered on...
View ArticleHow Netflix Is Shaking Up Its Marketing Strategy
Netflix is betting that consumers want to hear a little less about Netflix and a little more about “House of Cards.” At a time when the streaming TV landscape has never been more robust, Netflix told...
View ArticleImproving Job Market, Weak Inflation Make Fed Rate Call Tougher
The fewest claims for jobless benefits in 15 years signal the U.S. labor market continues to strengthen even as the world’s largest economy struggles to regain momentum. The number of applications for...
View Article5 Simple Ways to Increase the Reach of Your B2B Content Marketing
B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. One of the keys to success is getting your content in front of as many people...
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